Get to know ContextLink™
ContextLink's relational context engine ties consumer data, time series, and events together and makes it possible for personalization to occur within a customer's journey.
Context engine process
ContextLink™ context engine gives clients the ability to perform queries against very large data sets to identify customers with higher propensity and create personalization at the point of purchase.
ContextLink™ gives clients the ability to build their own library of offers and surveys. Which are then stored in a library where an inference engine determines which offers goes to what customer. The platform then tracks the time series and events to drive results of those offers and surveys.
Creating a context graph for inference-driven marketing
What I want to buy now.
For example: new home, luxury SUV, running shoes
My observed age, gender, ethnicity, and income.
For example: woman, age 35-44, with kids
INTEREST OVER TIME
Things I enjoy throughout my life.
For example: green living, outdoor sports, cooking
My products and categories I prefer.
For example: Revlon, IKEA, Petco
REWARD & LOYALTY REDEMPTIONS
Stores I like and frequent.
For example: Harris Teeter, On the Border, Nordstrom
How likely I am to redeem a coupon for a category or product.
For example: beauty, baby care, pet products
Support or execute consumer centric personalization
Focus on what matters - Your Customers.
Build personalization that drives more transactions and further engagement.
By leveraging ContextLink™, clients are able to gain access to billions of "edges" to perform advanced queries and construct identities around customers with higher fidelity. With every connection of a new brand, loyalty network, affiliate, etc. the graphing engine only gets smarter.
And now, customers of the “connected parties,” can receive personalization at the Point of Sale, to drive products, offers, surveys, and messaging relevant to them.
The sheer complexity of managing consumer privacy across so many channels and platforms is daunting. Without a means of doing so, marketers and the companies they work with are exposed to potentially brand-damaging legal issues and consumer backlash. ContextLink™ adheres to stringent privacy and security standards.
Leave the worrying to us.